here we go! Peter Kim is kicking off the Austin summit - fantastic location and great event #sbs2011

Getting underway at Social Business Summit 2011 #sbs2011 @ W Austin Hotel & Residence http://gowal.la/p/c8j9 #photo

.@jeffdachis discusses the evolution from social media being for marketing to a cross-silo enabler and organizing principle #SBS2011

@jeffdachis welcoming attendees to @dachisgroup #sbs2011 at W in Austin. Went to 1st one last year, many insights & knowledge shared.

@jobsworth going on stage... #sbs2011 still thinking about his keynote from #e20 last year

"It's no longer a joke to be talking about Social Business as if it is a new term" -@jobsworth #sbs2011

What a great title"chief scientist" #sbs2011 @jobsworth

"We have meticulously engineered the act of being social, out of business" - JP Rangaswami #sbs2011

When relationships were lost, transactional ruled the day and conversations were lost #SBS2011

Business is inherently social, we have engineered the heart out of it out of the last 50 years. Social business is a Renaissance. #SBS2011

Now JP Rangaswami (@jobsworth) is up on stage at #SBS2011 talking about #socbiz roots. Great photo from today: http://t.co/yi7acQ0

the younger generation won't accept email as THE great collaboration tool - #socbiz #SBS2011

"We are talking about a change in our environment that is going to be imposed on us." - @jobsworth #consumerization #socbiz #sbs2011

New generations are not going to take crap from organizations! Rangaswami, #sbs2011 #sxswi

"Social Business is not new, but now necessary because we have somehow engineered the social out of business." @jobsworth #sbs2011

Interesting points by @jobsworth kicking off #sbs2011 - Social business study is a result of us recognizing what we've lost. Business=social

#SBS2011 JP Rangaswami on the pace technology shifts everyday paradigms - 3 year olds EXPECT to touch screens and drive experience.

Ha! There is a big difference between #SBS2011 and #SB2011. Searching for socbiz I found SPRING BREAK in preparation. Whoop!

Knowledge management is the active collection of failures (friction reduction) @jobsworth #SBS2011

It's hard to imagine a desktop when we don't have a desk #sbs2011

"The idea that we can now store failure as future proofing is very important." - @jobsworth #sbs2011 #socbiz "Now we can make new mistakes."

Building processes to standard force-fit uniformity only sets up continuous management of exceptions. @jobsworth #SBS2011

Knowledge work is not like working on an assembly line...no standardized processes and lots of peaks and troughs. @jobsworth #SBS2011

My first action item from @jobsworth: build white space into my day #sbs2011

Tagging, sharing, storing need to become part of workstreaming. Todays failures will become tomorrows innovation. #SBS2011, @jobsworth

+1 RT @jobsworth: Your own time is your most scarce resource. Don't waste it on crap| That should be a t-shirt #sbs2011

Moving away from fear to sharing, mentoring, collaboration. We're approaching an age of associating work with pleasure - @jobsworth #sbs2011

My notes on @jobsworth's excellent #SBS2011 talk. Degradation of my print since HS is its own example of change. http://t.co/QBMTObj

Business-changing work is unpredictable, not procedural. So we fill up xtra space w/ meetings, which hog work time. Paradoxical. #sbs2011

Up next - Dave Gray, Founder of XPLANE, co-author of Gamestorming - #sbs2011

Dave Gray, XPLANE, is talking about the connected company -- oh music to my ears #sbs2011

life expectancy of a S&P 500 company is 10 years (wow!) @davegray #sbs2011

@davegray Profit per employee drops by half as you grow by 3x #sbs2011

We are moving from an age of technology to an age of physics. From stable and static environments to adaptive and changing sytems. #SBS2011

Enjoying listening to David Gray of xplane at Social Business Summit #sbs2011 been an admirer and electronic follower for many years..

Companies are organisms not machines #sbs2011

"moving from physics (predictive models) to biology (organic systems) view of business". @jobsworth #SBS2011 -- love that idea!!

Cities and companies...both have projects. interesting thought. #sbs2011

Long lived companies are decentralised, have a strong identity and are active listeners... David Gray of xplane at #sbs2011

if you want to be proactive to new business opportunities, you need the funds to act @davegray #sbs2011

Design companies by connection (flocking) rather than by division (territory) - Dave Gray of XPLANE at #SBS2011

There is no best way of doing anything. The best way is to be changing. #sbs2011

"When designing a connected company, take lessons from Urban Design. Start small and create busy streets that people drive on." #sbs2011

Adbrite founder @pud wins the award for most personal info shared: @pudsweight tweets his dieting progress every morning. #sbs2011

So far @pud isn't disappointing, with references to attention whoring, porn sites and onanism in the first 5 minutes. #sbs2011

"Who cares about privacy? Old people." @pud #SBS2011

2 years ago, many thought Facebook was "creepy" - now there's 500 million out there - anything new is scary for privacy #sbs2011

Flickr, Foursquare, Friendster - all companies that have base their model on taking private info and making it public. @pud #sbs2011

People will share if you give them a reason to. @pud #sbs2011

This talk is like mining: if you sift long enough you'll find some nuggets of gold #sbs2011

Rawn Shah from IBM is now up, talking about the maturity of social business #sbs2011

Great visual from @rawn on industry progression: mainframe, dept. computing, PCs, Internet, and #socbiz. #sbs2011 http://t.co/G1QjwDz

boggling % for any company, much less a giant RT @shoogie: 140k of IBMs 400k employees are 100% remote. @rawn #sbs2011 Wow. That's awesome.

Trust is essential in encouraging ppl 2 share their information & contribute to internal co. network - absolutely! culture first! #sbs2011

will oversharing may lead to the commodification of personality? #sbs2011

Juxtaposition of start-up v corporate minds at #SBS2011

Another visual: #socbiz Maturity Qualities - Transparent, Engaged, Nimble, Collaborative, and Innovative #sbs2011 http://t.co/u8EKwFt

IBM does an excellent job of demonstrating the benefits of social tools, using themselves as a case study. #sbs2011

Excited to hear from @jbernoff about the #Groundswell at #sbs2011. Hoping to be #empowered

"Only an empowered worker can serve an empowered customer" @jbernoff @dachisgroup #SBS2011 #ed4good #AUS

Empower your employees to be HEROS @jbernoff #sbs2011

"Only 19% of the online population is inactive in social networks" #sbs2011

social networks contribute to 500B impressions - which is a quarter of the ww total # of impressions from ad dollars - @jbernoff #sbs2011

Consumers are a channel, not a target. via @jbernoff. #sbs2011

Great presentation and delivery...For copies of @jbernoff slides from #sbs2011: http://www.forrester.com/SocialBusinessSummit2011

People on mobile web far more likely to spread influence impressions than non-mobile - @jbernoff #sbs2011

"It's more important to get people to culturally embrace social collaboration than which systems you use." - @jbernoff #sbs2011

Going slow at the outset may allow us to go more quickly at the end of the day via @jhagel #sbs2011 I like this idea. Be purposeful.

Not just in large corps either RT @shivsingh: #sbs2011 There is very little passion left in large organizations. So true

RT @jimworth: Within large corps there are passionate people hiding. You can find them w/ soc nets (paraphrased) - @jhagel at #sbs2011 #e20

@jhagel: key for leaders today is to have a long term view of what all this change means for the organization. #sbs2011

@jhagel: larger the organization the less passion. Find those employees that are passionate & connect them 2 new social initiatives.#sbs2011

Now @michaelgold from Jazz Impact has the whole #sbs2011 conference stand up and engage in collaborative improvisation: http://t.co/VZDcrwV

@cdangson #sbs2011 hmm, fair point. Thinkk the issue is how to distinguish between social 'collaboration' and social 'business',..

Close-up of @jazzimpact as they relate improvisation and creativity to the modern flows of ideas in #socbiz. #sbs2011 http://t.co/spYt5rK

Love @michaelgold corrolation of Jazz to SocBiz: "Everyone needs to be able to solo." Saw earlier in Best Buy example #sbs2011

Jazz and Improv as an analogy for social business. Compelling, relevant and fun - like work should be. #sbs2011 http://t.co/wusLDb5

Congo line at #SBS2011. There goes my political career.

You can't do "real-time marketing" if your organization doesn't *plan* in real-time” #sbs2011

Real-time marketing = real-time nsights, response, content, co-creation, distribution and engagement. Right on @shivsingh! #sbs2011

Enjoying how one of the main themes today at #sbs2011 is finally blending fun & work altogether into fun@work; about time! :)

It's the SBS conga line #sbs2011 http://yfrog.com/h2lwvzjj

30 billion messages a month on Facebook - as a marketer, my message is competing with all of those messages. via Shiv Singh #sbs2011

Pepsi used real-time content to engage fans at Fashion Week #sbs2011 Picture: http://flic.kr/p/9nbHMk

90M tweets per day. Yow. /via @shivsingh #sbs2011

The Immediacy Factor - is ur business ready? RT @rhondalad: #sbs2011 @shivaingh We'll need to go from insight to execution in seconds

New word of the day, Glocal. Global meets local via @shivsingh #sbs2011

Best conference on thought leadership I've been to. Great insights on common thread of agile ldrshp #sbs2011

"social media APIs are like tofu" -@jess3 #sbs2011

More & more video work has involved visual storytelling - data, graphs - start w/ storyboards, style and info important from start #sbs2011

When designing infographics, design style and content in parallel. Serial process misses opportunities - @jess3 #sbs2011

Next up at the #sbs2011 is Lee Bryant of Headshift - Leadership and Common Purpose in a Socially Calibrated Business

we're living in the aftermath of the late 19th/ early 20th century exercise of trying to organize human productivity. - @leebryant #sbs2011

"We are not trying to humanise old companies, but satisfy the need of a more structural change" @leebryant #SBS2011

@leebryant -- Myth: "flat structures don't need leaders" -- Real leaders not managers, have persuasive quality #sbs2011 #socbiz

"Harness the idea of common purpose as it relates to leadership" - love this idea @leebryant #sbs2011

Use passion and sense of purpose to make companies work better. @leebryant #SBS2011

"Follow objectives, not instructions" @leebryant #SBS2011

"A call is a cost, but it's also a value, and that value is data" @leebryant #SBS2011

ecosystems + passion + active listening = enterprise transformation #SBS2011

Feeling like a kid on the other side of the chain link fence watching a pool party in July. #sbs2011

Good thing about social media command centers is the ability to immerse company leadership in social media and conversations #sbs2011

"Move beyond carrot and stick thinking to connect with peoples' intrinsic motivation and sense of purpose" @leebryant #SBS2011 #social

#sbs2011 every company should have a Chief Happiness Officer.

Tony Hsieh CEO of Zappos now at #sbs2011 @ W Hotel http://instagr.am/p/CJHe8/

"if you don’t pay attention to your company culture, it may become something you dread" @Zappos #sbs2011

@Zappos considers themselves a service company that happens to sell shoes. I like that. And I love buying their shoes too :) #sbs2011

"5 weeks of training to really understand the company culture" @zappos #SBS2011

Criteria for core values at @zappos is that it is something they would be willing to fire over outside of performance #SBS2011

Tony Hsieh: Whatever you're thinking, think bigger. Does the vision have meaning? Chase the vision, not the money. #sbs2011

Are we going to see a major cultural shift @Amazon towards the happiness + customer service ingrained in the @Zappos edge culture? #SBS2011

"Cirque du Soleil isn't in the circus business, it's in the experience and emotions business!" @zappos #SBS2011

"People are really bad in predicting what is going to make them happy" @zappos #SBS2011

We try to find happiness through pleasure,passion & purpose...in that order. To find real happiness, that path should be flipped. #sbs2011

Your culture is your brand #sbs2011

"Instead of a high tech approach, we go for a high touch approach" @zappos #SBS2011

Is Zappos the next Virgin? #sbs2011

The people and presentations at #sbs2011 are stellar and unique. More importantly, the Dachis employees are amazing. Inspiring attitudes.

#sbs2011 party at the after party http://instagr.am/p/CJVfA/

#sbs2011 party at arthouse is amazing! And giant worms on the rooftop!! http://t.co/kD5b8e8