Q3: If I had to pick *one* model, would it be pay per lead, pay per lease or straight ILS? And why? #aptchat

If you have a good leasing team in place -- pay per leads -- #aptchat

Subscription model...if the source is effective, have always found it to be the most cost effective #aptchat

Depends on occupancy and the faith I have in my team. I still say, you're smarter covering the spread than betting on a longshot #aptchat

Q3 straight ILS because they have deep pockets for SEO #aptchat

Per Lead or Flat Rate is better than Lease imo, but all depends on the source. #aptchat

Measure trends more than specific results to make your budget decisions. #aptchat

Most effective marketing teams review all models, trends & sources #aptchat

PMC's and regionals are gonna go with cost per lease because they have to justify the $$ #aptchat