01/07/11 - #AptChat Q2 by Apartment Chat on Keepstream

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01/07/11 - #AptChat Q2

Apartment Chat January 9, 2011 Highlights from the #AptChat on January 7th, discussing cost-per-lead vs. cost-per-lease advertising models

LisaTrosien Lisa Trosien
Q2: My company HATES cost per lease. I think it's really fair. What are the benefits of Cost Per Lease? #aptchat
January 7, 2011
AthleteatHeart Karen Kossow
@LisaTrosien subscription model with qualified leads and good site team is much more cost effective #aptchat
January 7, 2011
mbj Mark Juleen
Answer to Q2: Stop believing it's fair, and start listening to the smarter people that HATE it. #aptchat
January 7, 2011
gotrent0719 Amanda Kitts-English
#aptchat benefits of cost per lease are the ROI. You can justify those marketing expenditures
January 7, 2011
ColonialProp Michael Pickens
Q2 #AptChat: It's the primary metric for determining what an effective ad source is...seems to be most level measure.
January 7, 2011