Question 1: Why should I want to pay for leads? How do I know if they are any good? #aptchat

There are plenty of free ways to get leads, but if you supplement with other sources, it can't hurt. #aptchat

Agressive out the gate! Let's go!!! RT @Eric_Urbane: @LisaTrosien Because you have no web or digital presence, #aptchat

pay per lead and pay per lease models SUCK! #aptchat

MGT companies should b looking @ their own web analytics ie top referring domains, keywords & looking at their ILS data #aptchat #aptchat

@LisaTrosien Also, it depends greatly on the property as well. What works for one doesn't work for all - go w/ ur track record. #aptchat

The thing about cost per lease is we can’t control it & there r so many variables #aptchat

We are taking a hard look at how ILS are performing and cutting the ones that are not. Tiny drop in leads not in leases . Saving $ #AptChat

no marketing can be measured perfectly. too many variables. give me a tool and a fair price for it. #aptchat

I don't want to pay for leads ... Just leases or a flat fee. I'd take rent.com over a pplead anyday. #aptchat

@gotrent0719 even when you get charged for people who didn't report rent.com as their traffic source? It's a frustration button #aptchat

Prospects don't CARE how they heard about you. To them, it's irrelevant.And most leasing people don't know how to find out. #aptchat

@Eric_Urbane ILS’s syndicate data 2 partners ie. City Search, Google, & sometimes credit 4 a lease isn’t the ILS when it could b #aptchat

If rent.com sends invoices for leads, call them on it. If you can prove they weren't the lead, they'll cancel the invoice. #aptchat

if rent.com sends me 100 leads and 5 lease I'm only paying for those 5. Vs paying $15 per email or call. I can get leads myself #aptchat

@lisatrosien I don't pay my sales team for leads they generate. Only leases. I think it should be the same with advertisers. #AptChat

RT @ColonialProp: . If I get tons of leads from ILS but no leases, Im not going to continue business with. #aptchat

@prosperitycreek PM's need more edu on web analytics like Google Analytics. I'm surprised @ how many don't have it #aptchat #aptchat

I think a lot of companies like the cost per lease model b/c it's easier to measure ROI on it. #aptchat

@CcSServices If people get tons of leads an from ILS but no leases, one might want to look at why the deal isn't closing #aptchat #aptchat

we need to generate our own leads / market the asset the right way. That's what we get paid for. Be smart about where to spend $$#aptchat