RT @kellyhclay: Great discussion from @cargill about @truvia & how it targeted a demographic with social media in partnership with @hercampus. #blogwell

#blogwell @truvia needed advocates on campus to get kids to ask their coffee shops to offer it along side sugar and other substitutes

Cargill's Truvia targets "yoga mommas". Not to be confused with "yogurt mommas" targeted by Activia. #blogwell

Oh yeah agree 100 % RT @SeattleDivas: Spend time in the social media networks that make the most sense for you. via @itron #blogwell

Itron social program for internal idea generation run on #SP2010 #blogwell

#socialmedia Itron: Listen Before You Leap — Live from BlogWell http://tinyurl.com/3wlmscn #web #marketing

Wow, super excited to win the new @Boeing 787-8 model. Thanks #blogwell My son is going to flip! http://ow.ly/i/fx5o

Good disclosure is not buried on your about me page! Must be clear and conspicuous according to the FTC #blogwell

Social media rules to live by, via @sernovitz: 1) Never pay for SM exposure. 2) REAL disclosure. 3) Don't lie to your Mom. #BlogWell

We're talking social media at #blogwell with @starbucks, @Corning, @Microsoft, and others. Thanks @socialmediaorg for organizing.

Talking #ethics in #SocialMedia. Be safe. Don't pay for reviews... don't LIE... and always be #listening. #blogwell @socialmediaorg

10 magic words: I work for _______ and this is my personal opinion. #disclosure #ethics #SM #blogwell

Stay safe with your posts by never having to "lie to your mother"...have you have ever done that? How did it end up for you? #blogwell

#BlogWell: Create a social media policy. Put it into training. Do those things and FTC says you're OK if someone does something dumb in SM.

BlogWell Conference today! Rules: tell the truth; don't pay for it, create a policy & train staff #blogwell

Not only is the FTC cracking down, so is @Google & @Facebook. @Sernovitz @SocialMediaOrg #Blogwell

Agree. RT @vitrue: The point is to not ethically mess up & taint #socialmedia as happened to e-mail. @Sernovitz @SocialMediaOrg #Blogwell

Thanks very much @bryan_v @d_oneill. It's great to share and learn from everyone at #blogwell

When employees represent your brand online, You need to train all who represent the company about Your social media media policies #blogwell

Chance to do something good! #blogwell

Having the "birds & the bees" talk aka social media disclosure at #blogwell. Great tips from @SocialMediaOrg CEO!

Be CAREFUL who you hire to manage your #SocialMedia. When U write the check, U have the liability. #blogwell @SocialMediaOrg

Thank you to @SocialMediaOrg and all who put together a fantastic #blogwell event in Seattle #hungry4more

Thanks @nathaneide from @deluxecorp great way to end #Blogwell Seattle. Enjoy your emergency chocolate. I'll be checking out ProjectRev

Projectrev.com - a year long marketing lab initiated w/nat'l contest for small biz owners = success for @deluxecorp #blogwell #projectrev

"Cash helps." Love the honesty from the Clorox presentation. #blogwell

10 small business $15K to use for business development #projectrev via @deluxecorp #blogwell

@deluxecorp had #projectrev participants discuss exp w/ board of directors to bring life to voice of customer. Transparency. #Blogwell

@Clorox Social Media product co-creation engages consumers in an exclusive oppty and bridges the gap between product dev & mktg #blogwell

Learning about @deluxecorp #projectrev. 4 new product developments after mtg w/customers to learn from their exp.-Awesome! #blogwell

@Clorox uses social for product co-creation. Extends beyond just innovation. Contributors can earn up to $1k/quarter #blogwell

True help in business is putting time on marketing. More important than the tools used! ~ So true! via @deluxecorpo #blogwell

CloroxConnects is site that allows users to submit ideas for new product development #Blogwell

Greg Piche from @Clorox showing hand-drawn inventions drawn from Engaged Customers. How awesome! #blogwell

Great concept used by @Clorox Company, #co-creation: getting end-users to design the products they love #blogwell ^EE

Love the way @nathaneide describes social media. Social concepts to break down silos, put face 2 brand, establish relationships #blogwell

Clorox vets co-creators not just by target user, but filtering for designers/artists/MBA using LinkedIn #blogwell

User gen content/stories more compelling than business story via @deluxecorp #projectrev #BlogWell

Co-creation is about end users designing products that they LOVE. @Clorox #Blogwell RT @vitrue

@deluxecorp used social media to drive awareness and share story about how they help small business #projectrev #blogwell

Listening to the very funny @nathaneide from @deluxecorp on how to change brand perceptions using social media #Blogwell Seattle

Nice! @deluxecorp taps into existing brand equity and power of partners to drive product awareness. #blogwell via @nathaneide

@Clorox is using #SocialMedia to conduct product dev #Blogwell

Learning from @deluxecorp about changing brand perception and awareness #blogwell

Boeing has a lot of branded merch available in their retail store here. I got a free commemorative pin. #BlogWell

Good discussion of the @truvia advocacy program with HerCampus #blogwell

Great discussion from @cargill about @truvia & how it targeted a demographic with social media in partnership with @hercampus. #blogwell

@microsoft's @npotillo delivering great ROI facts & success metrics around value of social #custsrv investments. #blogwell

@Microsoft rewarding with pixels/awards and finding positive results and increased activity from users. #blogwell

@Microsoft moving marketing content to have hi reach & hi engagement #blogwell

@Microsoft goal = achieve both high reach & high engagement, not just 1 or the other. @NPortillo #Blogwell

RT @vitrue: @Microsoft monitors 24/7 to respond to conversations where customers are having problems. @NPortillo #Blogwell

#blogwell @truvia targeted colleges by offering samples on and just off campus.

. @nportillo Microsoft uses social media to lower acquisition & increase retention cuz that's how customers WANT 2 talk 2 us #blogwell

@Microsoft monitors 24/7 to respond to conversations where customers are having problems. @NPortillo #Blogwell

"@cindyv: Nice 2 hear @Microsoft moving from a product-approach 2 a persona-based approach #pragmaticmarketing meets #socialmedia #blogwell"

Great advice from @itron at #blogwell - fish where the fish are and do what works for your company in terms of social media.

Loving this #blogwell format. 20-25 minute presentations and 5-10 minutes for questions. Short, sweet and effective.

I'm glad that I'm not alone trying to find how best to measure impact of social media. Quantity is easy. Qualitative is harder #blogwell

Find the evangelists in your company and give them easy ways to share via social media, via @Itron at #BlogWell. #listening

Social becoming standard for cap'n crunch and is forefront of conversations today. #blogwell consumer driven to start, corporate embracing

When U have your TOP leadership engaged in #SocialMedia it flows seamlessly...when they don't "get it", well... #blogwell @itron

Great #BlogWell session on how @RealCapnCrunch came "back to life" through social media. I love your cereal! : D

How to promote a kids' cereal in an adult social media world. Challenging! @RealCapnCrunch #blogwell

#blogwell ITRON team leverages core social media functionality internally to solve employee idea storm & change mgmt/biz trans challenges

Learning 2 incorporate strategy internally & externally is key 2 the success of corporate #SocialMedia engagement success. #blogwell

Loved that comment. RT @SeattleDivas: Spend time in the social media networks that make the most sense for you. via @itron #blogwell

Number Crunching: @RealCapnCrunch Avg 57 tweets per day, including 22 @ replies. 7 FB posts/week, avg 78 comments #Blogwell

love learning about the @RealCapnCrunch - he's a very active, funny guy on Twitterland. Thx for coming out to #blogwell Cap'n!

@RealCapnCrunch tweets 57 times a day. #blogwell

The cap'n is one of few mascots that speaks in SM in the vox of the character. @QuakerOats @ChicagoBliss #Blogwell

Spend time in the social media networks that make the most sense for you. via @itron #blogwell

Ever wonder where @realcapncrunch has been? Traveling the high seas, evidently. #blogwell #welcomeback

@quakeroats brought cap'n crunch to social media using his brand, his voice. Fans love it, #blogwell

Follow @RealCapnCrunch. He's cool! Getting a presentation right now at #blogwell

Where's the Cap'n? Great storytelling and quick reactions helped Quaker deal with the missing Cap'n. #blogwell http://twitpic.com/63lrax

Quaker Oats with HUGE restrictions on advertising still created a successful, engaging Twitter account for @RealCapnCrunch #blogwell

@Itron Start with listening. Find your evangelists. Fish where the fish are. #blogwell

Where else can you wrap your mind around the social adventures of REI and Cap'n Crunch in the same hour? #blogwell

@QuakerOats has been silent w/Capt Crunch as they did not meet certain nutritional guidelines for kids @ChicagoBliss #Blogwell

Most consumers go to your FB page before they go to your website. #blogwell

"It all starts with listening" - @Itron #blogwell

RT @cindyv: For @Itron, social media starts with listening #blogwell

"If you don't want to follow what you are creating, you are doing it wrong" - @jordancwilliams #blogwell

@boeingairlnes chose twitter over facebook as tool of choice for reporting on air show, choosing immediacy over bigger audience, #BlogWell

Sad I missed @jordancwilliams’ talk at #blogwell. But seeing the @BoeingAirplanes talk by Bernard Choi was worth it.

#blogwell +1 for sponteneity: RT @d_oneill: @boeingairlines went to Paris air show with no script for photo… (cont) http://deck.ly/~sLJs6

Hard now to measure social media. Focus on connecting social followers w/customer engagement. But value + magic there #blogwell

Cool presentation from @BoeingAirplanes on real-time social media coverage during events #BlogWell

@REI using Twitter mostly for customer support and FB for rich media #blogwell

@boeingairlines went to Paris air show with no script for photos and tweets. Chose to capture it as it unfolded instead, #BlogWell

@Boeing chose Twitter to get news out fast. Facebook is more for fan base. #Blogwell

great point! RT @tylerschnaidt: If u don't want to follow something u are in charge of, u're doing it wrong. @jordancwilliams #blogwell

We start planning six months in advance right after an event ends.~ Bernard Choi @BoeingAirplanes #blogwell @CCTacoma

Create an environment of trust in team on full fledge team social media #blogwell

Don't be afraid of negative comments in social media via @rei at #blogwell. Good advice that keeps many brands from embracing social media.

RT @nathaneide: If hourly employees are representing your brand in social while off the clock, you could run the risk of breaking labor laws #blogwell

Interesting. #Boeing legal asked comms group to include disclaimer on @flickr account with rules for photo usage #BlogWell

Take-away from @BoeingAirplanes at #blogwell: create content that speaks to both followers/fans and media.

#Blogwell @BoeingAirplanes Had their own tweetup at this year's Paris Air Show #PAS11.

RT @meenrico: Apparently at an event like #blogwell, the clicking of the keyboard is equivalent to an applause! @bernardcg @boeingairplanes presenting

@BoeingAirplanes do more sourcing of user-gen content. #Blogwell

@BoeingAirplanes lesson: use social media more systematically as Media Relations #Blogwell

@jordancwilliams from @REI kills it at #Blogwell - great model of social media localization - NOTE: @lululemon does this so well in Canada

@REI using social media in retail to introduce people behind the brand rather than pushing product pages #blogwell

RT @debra11: Note 2 businesses out there: Your consumer WANTS 2 talk w/u...U must be present where THEY r 2 #Engage. Now. #SocialMedia #blogwell

Every team member trained on social media @MrChrisTClem & @kazmaras via @REI #blogwell

First Don't on @JordanCWilliams list when using social Don't Sell! #blogwell #REI

Thanks @Boeing and @SocialMediaOrg for the excellent VIP tour of the 747, 767, 777 and 787 factory. Mega impressive.

@boeingairplanes: talking about downloadable wallpaper for their Online Hub for the Paris Air Show. I LIKE! #blogwell @SocialMediaOrg

Do you aim for 1st "reply" resolution? RT @thedavecoast: Cost per resolved answer - key metric for social media care #Blogwell

@REI has 126 new social media presences that recently launched. Wow. #blogwell

The #LocalSocial @REI drives participation Nationally & Locally. #blogwell

Social is about engagement, retail is about selling, so how do you find the middle ground to serve customers? #REI at #blogwell

Boeing used a bit of a blitz type strategy to get information out quickly so could generate interest faster. #blogwell

RT @grantpank: Just kicked off #blogwell at Boeing Flight Museum. Like a kid in a candy store for this guy. Looking forward to some great speakers!

First sesh at #blogwell - listening to Bernard Choi from @BoeingAirplanes talk about their strategy at Paris Airshow http://t.co/sO8wEuU

REI targets local vibe 4 stores in regions. Sleeping bag needs diff in #Atlanta vs. #Alaska. @REI @JordanCWilliams #Blogwell

love this metric - let's work it RT “@thedavecoast: Cost per resolved answer - key metric for social media care #Blogwell”

@REI Customers are saying things whether you're there or not. Connect customers w/brand better choice #blogwell

25% of customers are talking online when their in your store #Blogwell

Awesome VIP factory tour @Boeing today. They make some awesome planes. Can't wait to fly on one of those 787s. #blogwell

Listening to Jordan Williams from @rei speak about local social media #blogwell

@REI localized / largest co-op in USA but folks think about their "store" #blogwell

Ever wonder how those giant airplanes are built? Just saw the meggggga factory @boeing Thx@futureofflight<v.cool &@socialmediaorg #blogwell

Surrounded by planes @ the @Boeing Future of Flight centre for the SocialMedia.org #blogwell conference. Cool venue! http://4sq.com/pzRQg0

First time @Boeing Future of Flight, pretty cool venue. Excited for #Blogwell content...& a chance to explore/poke around during breaks.

@ blogwell - about to hear a case study from Boeing - awesome factory tour today - thanks for hooking us up Boeing!!!! #blogwell

"the brightest minds in corporate social media" I'll take that. @SocialMediaOrg #BlogWell

So many great tracks at today's #blogwell Seattle. Looking forward to hearing some big brand case studies. http://4sq.com/ohTpKA

Heading out to #blogwell for a heapin' helping of big brand case studies surrounding social media! http://ht.ly/5Wf5T

Thanks to @Boeing and @SocialMediaOrg for the awesome tour and luncheon. Looking forward to the #blogwell sessions this afternoon!

Ending the #blogwell day with Minnesota flair! Maria from Cargill will be warming up the audience for me http://t.co/WicChMp

Follow #blogwell for insightful social media commentary today. Talks from @Boeing, @Starbucks, @Microsoft + others http://t.co/xugV4G8

Excited to be at #blogwell Seattle today. Headed to the @Boeing factory for a tour before kicking off the day.

Excited for the Boeing Factory tour and all the fun after. #blogwell http://t.co/UyrCj9P

Welcome to #seattle all you #blogwell participants. Can't wait to see you here today!

#blogwell stream shows huge number of interesting, passionate voices..looking forward to it!

Off to see how #Boeing makes airplanes. Psyched! #BlogWell

Looking fwd 2 #blogwell #Seattle today! Ready 2 listen/learn/collaborate on "How Big Brands Use #SocialMedia" http://ow.ly/1vxdax