Get the FULL #Blogwell effect w/this definitive recap! How Big Brands Use #SocialMedia [VID]-> http://pub.vitrue.com/n4H

RT @PowerfulHER: New post: Lessons Learned At #Blogwell (How big brands succeed in #socialmedia) http://t.co/bpkkpoC

Bye bye SFO! Had an amazing time n so great to meet all @ #blogwell! Can't wait til the next one! w/ 96 others http://4sq.com/lTuLPw

RT @thatrobguy: Team Hot Wheels campaign took 18 mnths to plan and execute. How many of us in social are thinking that long term? #blogwell

#Blogwell ultimate video recap series w/@Intel @MySears @Adobe @Chevron @IHGPLC @SAP @KPNewscenter http://pub.vitrue.com/eXO

@jendominiquini Hope you had a great day & all the lovely #blogwell people learned about the awesome @FitStudio! #FitStudio

Thx @Sernovitz and team! Great #blogwell event today.

Like this list of #socialmedia key areas v/ @debCM #blogwell 1. Social Innovation (capturing/fostering ideas) 2. (cont) http://tl.gd/b8epsp

RT @joel_nathanson: I've heard this preso a hundred times but @sernovitz is breathing some life into it. Important info. Social media #ethics #blogwell

@vincegolla, the @mattel crew were awesome. But, really enjoyed ur preso 2. "dark side" and the light - great case studies! ;-) #blogwell

Wow, what a great day (weather included)! Looking forward to the #blogwell membership meeting tomorrow. The best part!

RT @BonniePfiester: Proud 2 B a part of the Sears #fitstudio fam. What an amazing experience! LOVE the interaction & changing lives @jendominiquini #blogwell

#blogwell lots of fun. Today!

RT @nickjayres: As always, enjoyed #blogwell SF today. Great content & facilities - kudos to socialmedia.org < Great prezo today, Nick. Thx!

Great day at #Blogwell in SF today. Thanks to everyone who stopped to chat. It was great to see old friends and meet new friends too

AMAZING! RT @brittanymohr: Watching @jendominiquini speak re: how Sears started @fitstudio, and how it's grown like crazy! #blogwell

RT @dariusmiranda: On #Communities: Don't believe the hype... in a vacuum. Be strategic, but flexible and responsive. @nickjayres #blogwell

Short trip ... But worth it. #blogwell @ SFO San Francisco International http://gowal.la/c/4t7vJ

Great to hear how other brands are rockin it #blogwell

#blogwell event was awesome! Finished with an awesome presentation from Hot Wheels.

Kudos to #BlogWell for starting everything exactly on time.

Thanks Kaiser Permanente & Mattel for the fantastic presos! #blogwell

As always, enjoyed #blogwell SF today. Great content and facilities - kudos to @socialmediaorg!

#Blogwell @nickjayres Great preso on the use of communities and customer response to help shape engagement, promos, and reinforcing branding

On #Communities: Focus on answering the questions that matter most to your biz. Start somewhere, not "somewheres" @nickjayres #blogwell

My conference swag RT @edmunds: I won a limited edition #HotWheels car in this #BlogWell conference session. Sweet ^MLM http://t.co/Z0dSVBk

#mattel has a multi-generational appeal. with that in mind,they have a strict COPPA policy. FB page is targeted to adult fans #blogwell

@Mattel brought Hot Wheels to life at the Indy 500. Check out @teamhotwheels on YT. Excellent social campaign #Blogwell

IHG's @nickjayres: Found value in using community to "gut check" campaigns. Learned what members value + tweak offers when needed #blogwell

#blogwell @nickjayres private online community has just 300 members #bestpractice

@Mattel. I love it. "Go Big or Go Home" #blogwell

Outcomes for SAP community identified by @markyolton of SAP = social innovation, commerce, intelligence, and insight. #blogwell

Today's #blogwell conference sounds interesting! Here's a full @tweetreachapp report of #blogwell tweets so far: http://t.co/QOMJDSZ

@vincegolla says @KPNewscenter uses @radian6, tweetreach.com, crowdbooster.com, but there's no sub for humans in social media mgmt #blogwell

Kaiser Permanente handles workflow and response manually, because people always beat robots #blogwell

there is no substitute for humans evaluating the conversation #jdlr (just doesn't look right) #kaiser #blogwell

Follow the #blogwell tag for corporate examples of social media

@KPmemberservice is a trial in healthcare social customer support. I hope it succeeds. #Blogwell

4 social pillars: social innovation, commerce, intelligence, insight via @markyolton #sap #blogwell

#blogwell loving the new sentiment category: JDLR = just doesn't look right.

You want to turn complaints into brand champions #kaiser #blogwell

Good to evaluate but social moves fast so avoid the 'analysis paralysis' #blogwell

Great look at business objectives from Adobe's @mariapoveromo at #blogwell http://bit.ly/lr5rCR via @ccarfi #pic

lots of good content today! // RT @HotelPRGuy: Interesting tweets from my colleague @nickjayres from #blogwell... Pls follow the discussion.

Adobe created framework that served individual measurement needs of each group while also standardizing approach.Showed cool chart.#blogwell

Tangible & intangible results are important Social media ROI, but execs want tangible @mariapoveromo @Adobe #BlogWell

Some really great tips for LinkedIn from @jlegon #BlogWell

Adobe sharing good, tactical tip: make sure you tag your links for direct attribution. It's tedious but worthwhile, necessary. #blogwell

#Chevron actively manages their LinkedIn profile page by curating a community and a conversation around energy #blogwell

Social media is changing and evolving all the time, be flexible and experiement @Adobe #blogwell

Recurring theme at #blogwell ... even big brands are still struggling with how to identify "influencers" and ambassadors. #influenceme

#blogwell @adobe brings social streams to home pages for products - can we do the same with our microblogging within the enterprise?

Chevron open to honest dialogues on their @linkedin group #blogwell

.@adobe -> multi-prong approach to product launch. Pre-launch buzz, web event, real world events + analytics for future planning. #blogwell

Listening to Jeordan Legon talk about how #Chevron reaches niche markets with @LinkedIn. Interesting takeaways for @edmunds. #Blogwell

#BlogWell #Adobe's CS5 launch success proved that organization was key, across teams, channels & time zones

No one size fits all for social measurement, use various KPI's for different internal audiences. @mariapoveromo #blogwell

targeted #linkedin inmail campaign yielded 8.5% conversion #blogwell #chevron

Adobe goal: id business objectives and report holistically #blogwell via @mariapoveromo http://ow.ly/i/deIC

3 phase approach - 1)Buzz Building - make sure your customers can find product info where they are - twitter, facebook, blogs #blogwell

#blogwell Chevron produced own LI group, invited influencers, employees to join via paid ads, inMails = 12k members.

Linkedin inmail campaign yielded 8.5% return encouraging thought leaders to join #chevron group. Nice! #blogwell

Not sure how good a metric 'Cost Per Follow' is for measuring efficacy of social. Thoughts? #blogwell

Misconception that "influence" is online only. Not everyone tweets. Sometimes it's not a person. May be events or other triggers #blogwell

#Blogwell - Adobe's social objectives: Awareness, marketing, ecommerce, support, business development

Hey, look at that, Adobe uses Omniture SiteCatalyst for their measurement. #synergy #blogwell

#linkedin used by #chevron to build community with energy thought leaders. Manage co profile & group, too. no spam, safe environs. #blogwell

#blogwell Next up Jeordan Legon, Chevron on growing supporters & extending reach to niche targets. Ultra pertinent :-)

Adobe, Intel take social media super duper seriously. Each have at least one Director of Social Media on staff #blogwell

Listening to #blogwell preso by @chevron...nice to hear this: "we started by listening for 2 yrs"

#Adobe is not new to SM - blogging for years, but it was disorganized. Had to fix: policies, best practices, standards, #blogwell

I need to sketch out our hub & spoke model, as that's essentially how we act. #blogwell

#Blogwell: social media ROI: Adobe measures for executives, stakeholders and within teams.

Adobe Gets Social Media Organized Hub & Spoke Style @MariaPoveromo #BlogWell - http://moby.to/aiy7na

"Pursuing relationships and fostering communities of consumers. Rethinking how to plan when your customers are in control" #blogwell

Intel had 250 Facebook Pages, almost all were in English. Shut most of them down. Now have 50 , in-language, based on countries. #blogwell

Consider a publishing tool to manage centralized approach for FB brand pages. Incl. admin rights. #blogwell #beckyannbrown #Intel

Sears building a fitness community by leveraging a team of fitness experts as bloggers #blogwell

Intel - Consolidated 250 Facebook pages to 1 brand page + 50 country pages = Enhanced content + community engagement. #blogwell

A: SM audit, listen to the conversation, #secretsauce - pro meets consumer and forum/blog team - there's a face to your content #blogwell

"social media.. is about rethinking how you make plans when your customers are in the center and in control." #blogwell

Great talk from Becky Brown w/ @Intel. Need to centralize social media in order to scale. Make it easy for customers to find you. #blogwell

RT @AngelaDRC: Empower employees as brand ambassadors. Simplify rules of engagement: Disclose, Protect, Use Common Sense. @beckyannbrown #intel #blogwell

Be careful about employees tagging the corporate FB page if asking them to advocate. Looks like only your employees talking to you #blogwell

#sears QA incentives for bloggers - compensation, opportunity to make Sears "cool" again #blogwell

Interesting . Sears = number one retailer for fitness equipment. #blogwell

Proud 2 B a part of the Sears #fitstudio fam. What an amazing experience! LOVE the interaction & changing lives @jendominiquini #blogwell

disclosure and transparency are very important to the #sears #fitstudio team -very important especially when working with bloggers #blogwell

Very interesting .. who would have thought? RT @Miriam: Interesting . Sears = number one retailer for fitness equipment. #blogwell

Centralize analytics and insights to ensure that all groups know how to find the information for driving their business goals #blogwell

centralized approach is huge focus for @intel right now says @beckyannbrown. Have to have cohesive plan and platforms #blogwell

@beckyannbrown@ intel had 250 FB fan pages, consolidated to one main pg & a handful of others...now has 1.7 million likes. Wow. #blogwell

Shockingly, #intel got significant push back to centralization of 250 Facebook pages. It was still the right decision for the biz #blogwell

Watching @jendominiquini speak re: how Sears started @fitstudio, and how it's grown like crazy! #blogwell

Centralize your Facebook page to grow presence. Intel shut down 200 pages to bring under one & saw drastic increase in engagement #blogwell

5) move from broadcasting information to co-creation to keep moving the community forward #blogwell

Employees are your greatest ambassadors. Start there. #blogwell

You can connect with #intel brand ambassadors via http://scoop.intel.com #blogwell @intelscoop

@intel "It's about rethinking how you make plans when your customers are in the center and in control." - Paul Adams #quote #Blogwell

At Intel every employee has responsibility for social media. Up to functional groups to be responsible 4 customer relationships. #blogwell

"Listening is more than just getting a license for Radian 6." #blogwell

Museum of Me received over 3MM hits in two weeks with no media buy. Wow. #blogwell

at #blogwell figuring out how #sears uses social media to engage a fitness community #fitstudio - the are the largest fitness retailer in US

Fitness is becoming more of a DIY culture with ppl taking advantage of digital tools @fitstudio is an online fitness hub/community #blogwell

I love Intel's approach to social strategy: it's everyone's responsibility. What's YOUR strategy (don't wait 4 someone to create). #blogwell

Love the idea that social managers r digital producers. #intel #blogwell

Engage people through relevant personal stories #sears #blogwell

From news cycle to real stories at #intel. See @intelfreepress #blogwell

From #intel @ #blogwell: cannot have a successful center of social excellence w/o having a *Centralized Approach*

Intel moving from rational to emotional behavior. SM is emotional behavior. @Intel @BeckyAnnBrown #Blogwell

whoa! #blogwell is serving @peets_tweets tea. when does that ever happen? color my thirst quenched.

#blogwell Next up Becky Brown Director, Social Media at Intel. Think speakers should share their Twitter handles on their intro slide.

Watching the Sears Fitness case study at #blogwell

Long-term @intel social strategy: Pioneer, Operationalize, Scale #blogwell

#blogwell Becky Brown from #Intel. Multi-year strategy: Pioneer > Operationalize > Scale. Run internally thru a center of excellence #CoE

At @intel, the Brand is everything. As someone in brand, I love that. #blogwell

listening to @beckyannbrown from @intel talk about scaling social media. together we need to get the word out about solar! #blogwell

Becky Brown, Intel: "Social media is in our DNA" #blogwell

Sears - engagement re-imagined (and KMart) #blogwell

Always important RT @jlegonBiggest goal for @intel is to scale their #socialmedia efforts globally. #blogwell

@blogwell sf intel social media strategy, they enable others to have a social media strategy # blogwell

Looking forward to hearing about community building with @intel! #blogwell

Kicking it off with @beckyannbrown from @intel talking about community #blogwell

Beautiful day in San Francisco. So excited for all the fun #blogwell learning in store for @USAirways today!

At #blogwell. Starting in 10 mins. Great line up this afternoon!

RT @brittanymohr: @kurtvan kicking things off at #blogwell here in SF! Looking forward to a great afternoon!

IHG speaking at Blogwell...this will be interesting! (@ Mission Bay Conference Center w/ 21 others) http://4sq.com/m0I5BX

We are live at #blogwell, loving every second of sharing w/ socialmedia.org

Thank you #blogwell for not handing out conference shoulder bags that will never be used again!

Wow I must be the only person in the #Blogwell audience who isn't a member of #social media.org ... ooops

At #blogwell learning how #kaiser, #adobe, #sears, #intel, #chevron, #sap, #mattel use social media to engage customers

SocialMedia.org CEO now speaking, setting the stage for the afternoon. #blogwell

Big brand social media is like "trying to change the cars on a moving car." - Andy from socialmedia.org at pre- #blogwell lunch.

Made it... Looking forward to #blogwell ! (@ Mission Bay Conference Center w/ 3 others) http://4sq.com/jUff0Q

Nice, big, beautiful cool conference center for #blogwell today. Ahhh...

Typical genius from @sernovitz - "it's impossible to learn to tweet in private." LOL. #blogwell