If you want a message to be shared, become viral you MUST be trusted @SocialMediaOrg #blogwell + good disclosure improves effectiveness

Rating: 10, #Blogwell is an excellent social media event w interesting and insightful panels. Suggestions:digitize this http://bit.ly/lqe3Lf

Viral success isn't possible without trust -Andy Sernovitz @SocialMediaOrg #BlogWell

"And now a word from our sponsors..." <-- the difference between honesty and sleazery. #Blogwell

Don't get your advice from the Blogosphere, get it from your legal department. #SocialMediaEthics #BlogWell

Ethics is the fundamental foundation of a good reputation. #ldrshp #blogwell

Good disclosure improves social media effectiveness. #blogwell

When your brand is being social-monitor the conversation and correct any misstatements. @SocialMediaOrg #Blogwell

Require disclosure and truthfulness in social media outreach #blogwell

Ethics 101: Don't lie to ppl #blogwell

Create social media policies and traning programs. #blogwell

Guidelines for safe #SM: 1)Don't lie. Monitor, 2)correct misstatements by your peeps. 3)Create policies and training programs. #blogwell

Guide for safe social media outreach: 1. Tell the truth 2. Clean up ur messes 3. U need to make a good faith effort to teach 1 & 2 #BlogWell

@socialmediaorg stay safe with blogger articles - never pay cash, real disclosure and don't lie to your mum #blogwell

Do's and don'ts for ethical #sm: Don't give away cash. Make disclosure meaningful, clear. Mktg must be clear to avg. reader. #blogwell

The ethics presentation is particularly riveting “@deberiis: Learning a lot at #BlogWell with my new friend @andywhitedc”

Never pay cash for social media coverage, disclosure must be real and meaningful, don't lie to your mother #BlogWell

never pay, real disclosure, don't lie to you rmom: social media biz ethics 101. Always a good #Blogwell presentation

@juliestuart #blogwell is not just about blogging. We are talking about how big brands are using social media.

Magic words: "I work for $company and this is my personal opinion". Ethics for social media at #blogwell.

With SM endorsements, disclosure has to be clear and conspicuous, not buried or hidden. @SocialMediaOrg #Blogwell

If it is not based on personal experience it is a no no #blogwell

Biggest risk for companies with respect to #socialmedia? #training failure! #BlogWell

Andy with @socialmediaorg on social media ethics rules - transparency and disclosure are a must. #blogwell http://twitpic.com/4tdeb9

The big 3 of social media ethics: disclosing incentives, monitoring accounts, training staff. - @sernovitz at #blogwell

Any Commmunity Managers at #blogwell? I'd love to meet. Im the guy in the lobby with dreadlocks playing the guitar.

Policy can/should be flexible, living doc. Rigid rules, restrictions can do more harm than good. Should empower, intelligently #BlogWell

FTC also said, be careful who you hire. Brands are responsible if agency breaks rules #blogwell if they don't bring it up....RUN & run fast

Be careful who you hire. Advice from #blogwell. I'm looking at you @mkehres.

Download the sm disclosure toolkit at http://www.socialmedia.org. It's the bomb, ethically speaking. #blogwell

"Social media gives us the chance to do something good." Its still young, fresh & clean! Dont let it end up like email mktg o_o #blogwell

Marketers created the SPAM industry #blogwell

Social media is a chance for us (marketers) to raise our standards! #blogwell

Raise you standards! Well said @sernovitz in talking about social media ethics http://ow.ly/i/b93F #blogwell

Raise your standard. Hold the line. Now I have Toto stuck in my head #blogwell

Save social media = PLAY BY THE RULES>. @SocialMediaOrg #Blogwell

#Ethics is key to successful #socialmedia for your #Brand, company, and job!! #BlogWell

.@sernovitz makes a good point abt spam. But hasn't Social already lost that fight? Look at FB wall spam &fake Twitter Accts. #blogwell

'Social is a chance for us to raise the bar.' We polluted email mrktg. Hold the line, educate, be leaders, be accountable. #blogwell

Ethics pres #Blogwell bottom line? Don't assume people are stupid : they can see through paid or sponsored content any day....

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"Difference between honesty and sleazery is disclosure" #blogwell

Watching @GenaMazzeo speak about @conagrafoods and social media. Excited to hear the case studies and insights #blogwell

At #BlogWell, my opinion and feedback matter! Also, I got a cool prize! http://bit.ly/jaC5r6

Great info from United Health Group on social recruiting #blogwell

Listening to how @conagrafoods leverages #socialmedia for their 50+ brands in a relevant manner for their consumer #BlogWell

1 WOM review = to 200 traditional ads. @Delta #Blogwell

55+ is the fastest growing demo on FB, says ConAgra. #blogwell

"1 word of mouth mention from a peer = 200 traditional ads!" @Delta #blogwell

RT @aaziADee: "1 word of mouth mention from a peer = 200 traditional ads!" @Delta #blogwell

There was already a huge footprint out there about @delta; we just weren't part of it. #blogwell

The @delta social media operation runs 24 / 7. Impressive #blogwell

ConAgra has a Community Manager working with the Slim Jim Facebook page. #blogwell

Targeted engagement: "Not going to be talking about health and wellness to the Slim Jim community." #blogwell

Met @TeensDriveSmart at #blogwell -- great program! #quattro4teens

Following along with the #blogwell conference via Twitter. Great info for anyone involved or interested in social media.

@shashib "Paying people to say things is not socialmedia ..it's advertising." And Prizes for follower #_ is bribery. #blogwell #fb

Progressive coupon concept from ConAgra, more people sign up = higher the $ value. Brilliant. #BlogWell

@deltaassist handle helps drive followers growth for @delta #blogwell

social comm initiatives from @Delta on Twitter & FB rock. The future of customer service - absolutely. #blogwell

Yay!!! Free mustache!!! #blogwell

Great info shared about the @Healthy_Choice progressive coupon and insights- fan increase, newsletter opt in and coupon redemp. #blogwell

RT @vitrue: @Delta found great success with allowing fans to like a specific module without liking their brand page as a whole #Blogwell

"The Slim Jim Community Manager is a trusted friend to our target audiences." #blogwell

Delta uses modular FB tab - "Keep Climbing" - which even non-fans can Like. #BlogWell

HC-Conagra-62000 Fbook fans w/group purchase coupon, 25,000!!! Also signed up for email mrkting. F/U with post card & anthr coupon #blogwell

PR is leading SM at ConAgra. It's a partnership with brand marketing teams. #blogwell

Socially brands should...Adapt. Grow. EVOLVE. @Delta #Blogwell

Presenters from @deltaassist ask what customers want next. Easy. Bags once again fly free. #blogwell

RT vitrue: @Delta found much more engagement on Facebook vs. Delta.com #Blogwell

Great to see so many members of our Nation's Finest here today at #BlogWell. Appreciate their efforts across the globe/web #Navy #CoastGuard

Great question to @conagrafoods, What happens when a community manager leaves the company - how do you fill that personality gap? #Blogwell

ConAgra has "myriad models" of blogger relationships. "Hundreds" of individual bloggers. #blogwell

key point RT @forrestkoba: The social media return on investment is loyalty-driven, not sales-driven. #Blogwell

Thanks to social media, @Delta houses Marketing, Corporate Comms. and Customer Services together to engage on social networks. #fb #blogwell

It's no accident that the "best" companies at social are the ones where management doesn't constantly demand ROI proof #blogwell @olsonchr

Delta's Rachael Rending and Jerry Fletcher on stage. http://twitpic.com/4tdtja #blogwell

@USCG asks @conagrafoods the pros and cons of having multiple voices vs. single community manager on organization's social media. #blogwell

Person at #BlogWell just asked an ROI question to the @delta team. I'd be interested to know how others handle the social media ROI issue.

The @Delta #ROI is not sales driven it's engagement driven. #doneright #blogwell

RT @ivy_arrington: The @Delta #ROI is not sales driven it's engagement driven. #doneright #blogwell

Community Managers are not appropriate for every brand. #blogwell #conagra #choiceful

Make a social team like @Delta : comm, marketing, cust service #blogwell

Flexibility is important. Some days no content is appropriate. Don't be a slave to a publishing calendar. #blogwell #conagra

@Delta "social media return on investment is loyalty-driven, not sales-driven." Tell that to a board room of c-suite folks. #Blogwell

Social media is a chance for us (marketers) to raise our standards! #blogwell http://ow.ly/1cupSY

NA Of Realtors- built portal to drive to natl conf. Tap into exisitng channels, drive curiosity, create content for future confs #blogwell

Progressive coupon concept from ConAgra, more people sign up = higher the $ value. Brilliant. #BlogWell RT @suezoldak

"featured members" put your name up in lights and feel special. #blogwell

@relates used Pegshot to engage members at an event, encouraging them to share but putting a barrier up for those not there #blogwell

Yay! @tcar speaks: http://lockerz.com/s/98726367 #BlogWell

Use #pegshot to collect UGC. Android & iOS app. Posts to user's social channels & community portal. #blogwell #cmgr #content

#blogwell @realtors used pegshot.com to help attendees promote conference live.

checking out @pegshot, what @realtors used to help attendees promote their annual conference while it was happening #blogwell

Great advice for live events- set up a table to help people upload content and share. #BlogWell

IRS presentation is refreshingly honest. They're doing what they can w/ the resources they have & restrictions they're under. #BlogWell

IRS has video using American Sign Language #blogwell Kudos and also multi languages

IRS also has a @YouTube channel completely in sign language! Woooow. http://www.youtube.com/user/IRSvideosASL #blogwell

Who knew?? @IRSNews doing YouTube videos for taxpayers... In #multilingual formats including sign language!! #socialmedia #BlogWell

@IRsNews @IRStaxpros @IRD en Espanol @YourVoiceAtIRS official channels #blogwell #fb

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The IRS disabled their user comments on #Social. They should leave em up & make an app like #FML or #TFLN. Could be hilarious. #blogwell

Wow! The @IRSnews social efforts are run by two guys in their "spare time" #blogwell

Did you download the IRS iphone/Android app yet ? #blogwell. These guys have changed my opinion of IRS #blogwell

There's an app for that!! @IRSNews launches IRS2Go mobile app ... Find out the status of ur tax refund! #BlogWell #mobile

Just learned about @pegshot from @tcar @realtors and testing real time #BlogWell

From audience to IRS: "Can you rebrand your FB page and make it fun?" #blogwell

With 294 Facebook followers vs over 250,000 app downloads, @IRSNews is proof that not every platform fits conventional #sm wisdom #blogwell

>@DeltaAssist got criticized for running "bankers hours" when it started its account. Now has 12 #custserv reps and 24/7 coverage. #BlogWell

@tcar speaking at #Blogwell about #socialmedia engag... http://pegd.at/aa7s204le @ BlogWell (Jones Branch Dr & USA Today Main En) #Blogwell

The #IRS created American sign language YouTube videos and didnt settle for just CC, simply because they had the resources to. #blogwell

One of my favorite takeaways from today's #blogwell: my brand new I <3 my blog pin!

Why doesn't the IRS do more social engagement? "It's a resource issue...We don't [even] have enough people to answer the phones." #BlogWell

Very good content again at #BlogWell. Always wish it went on longer ... but that's a sign of success!

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Thanks @sernovitz and @SocialUSATODAY for a great lineup of case studies at #Blogwell

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Thanks to all of the organizers of #blogwell! Great, insightful event! Can't wait to check out the materials from the other sessions

Great day at #BlogWell DC! Thanks to everyone at SocialMedia.org for putting on a great conference.

It's all showbiz, folks. Just think of the Legal Dept as your agent. #blogwell

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My Flickr Stream: Blogwell DC - Conference Washington DC May 4th 2011 http://bit.ly/iqhRxe #li

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@SocialMediaOrg thx for a GREAT #Blogwell in DC. Hope you enjoy this [video] we made for you! http://pub.vitrue.com/zQu

Following the #BlogWell hashtag...and so should you.

LOL love the wandering guitarist #blogwell

#blogwell is trending worldwide!!!

"Inspire fans to move beyond the "like" to ambassadorship" - @Discovery #blogwell #fb

Make engaging with your brand simple. Remove the barriers.( @discoverycomm) #blogwell

We're enjoying watching the #blogwell conversation today, even if it is from Atlanta. @docpemberton would be proud of us! ^AB

Heather Polivka: We didn't make ANY ROI promises in year 1 of our social media efforts. But it's paying off in year 2. #BlogWell

Use the people who are already talking about you & put the spotlight on them, RT, etc... Be swift, but strategic @discoverycomm #blogwell

Great idea on sharing fandom from @discoverycomm: inspire fans to move beyond the "like" to ambassadorship. #blogwell

Engage swiftly and strategically. Build on relationships and extend beyond social media. - @DiscoveryComm #blogwell

Take advantage of pop culture moments-- @gweiswasser yes! must make it current and relevant. Ride the wave. #blogwell DC

All brands should embrace pop culture moments--easy way to engage with masses. @DiscoveryComm #Blogwell

Photo: blogwell: http://tumblr.com/xjo2dwhhcu

Don't expect results every time, or even often. - @DiscoveryComm #blogwell

2 social goals for @DiscoveryComm: Build community, loyalty, & brand affinity/ambassadorship & drive tune-in. #blogwell

UnitedHealth recruiting team had to learn how to use LinkedIn as a social tool as opposed to just a recruiting tool. #BlogWell

don't jump on a convo b/c it's popular. make sure it aligns to ur brand image and culture @DiscoveryComm @TheNuwanda @gweiswasser #blogwell

#blogwell @DiscoveryComm look for current news topics that you can use to your advantage. Aka royal wedding & say yes to the dress.

Embrace pop culture moments and take a chance in your own #socialmedia be nimble, be strategic @SocialMediaOrg #blogwell

"Be nimble but strategic." - @DiscoveryComm #blogwell

@heatherpolivka 's brand ambassador program at United Healthcare is very organized = best practice for #socialrecruiting #BlogWell

Social recruiting is only an inclusion tool for UHC, never used to weed people out. That's what the application process is for... #blogwell

Anything but Sheen - RT @HeatherSMarsh - Fun tip from @discoverycomm: Go out on a limb, take a chance on pop culture moments! #blogwell

Learning curve for UnitedHealth recruiters has been using LinkedIn as a social tool, not just a sourcing tool. #BlogWell

#socialmedia success pointer from @discoverycomm: listen, listen, LISTEN! #blogwell

Social TV: enable viewers to share their TV experience in real time. @DiscoveryComm #blogwell

RT @shashib: I loved the advice to be nimble and jump on pop culture happenings, Social TV at #blogwell from @gweiswasser @TheNuwanda of @discoverycomm

@Cisco #Flipcam used by @UHGCareers to address "FAQ" for folks applying for jobs. #Blogwell

"Hashtags are a community in it of itself." #BlogWell ...#proofisinthepudding

@Discovery says hashtags are a community in itself. Create multiple hashtags versus Twitter handles #blogwell

1 min video, Recruiter chats have helped w/ what happens to my applic? & apologize if need. Social Recruiting @ United Healthcare. #Blogwell

Show not tell culture aspect powerful for employment brands in social media via United Healthcare. #blogwell

"social tv" @DiscoveryComm creating sense of community while watching tv through social media #blogwell

Twitter monitoring is key in personalization for recruitment - wishing luck to interviewees & welcoming new employees. #blogwell

Engage on other pages to let people get to know you. - UnitedHealth, #BlogWell

.@DiscoveryComm: Social TV as 'complimentary content'. Our @USDA blog is trad media's complimentary content channel #BlogWell

@discoverycomm social: 32M likes +500% YOY on Facebook & 1.7M followers on managed accounts +400% YOY on Twitter #blogwell

Social media allows us to connect with our consumers in real time. #blogwell @DiscoveryComm

@Discovery 86 percent of mobile internet users are using their mobile devices while watching TV #BlogWell

Planning, planning, and more planning on where to engage for each distinct audience is key. - United Health. #BlogWell

@DiscoveryComm uses social to drive traffic to web and gain intel on their viewers. #blogwell

Very interesting presentation on USA 2Day's #AmericaWants campaign at #blogwell. Congrats on taking down Bieber!

Recruitment launched on Facebook, twitter, linked in, ulink on the same day. - united health #BlogWell

So excited about @DiscoveryComm #socialmedia at #BlogWell Conference. LIVE EVERY WEEK LIKE IT'S SHARK WEEK.

Spending the afternoon at #blogwell, starting with a great panel on how @discovery uses social media

Great presentation at #Blogwell by #USAToday on the #americawants campaign. See more at socialmedia.org.

@Navynews: in social media - Content is KING. So true...good content drives engagement. #Blogwell

@NavyNews "You can't control the sea of public opinion, but you can at least navigate it" #BlogWell

Authentic, credible, responsive voices legitimately humanize bureacracies. #BlogWell #NAVY

.@NavyNews on crisis comms "You can't control the ocean, you can just ride along on it, control your speed & direction." #BlogWell

Great insights from glenna deroy from @usatoday on #americawants campaign #Blogwell

"You can't control the sea of public opinion, but you can at least navigate it" - Cpt. David Werner, @navynews #blogwell

"You can't control the ocean...you just have to ride along on it." Apt observation of social media. #Navy #Blogwell

"Decentralized approach improves agility and means for alignment" @NavyNews #blogwell

#blogwell. Let local presence have control

RT @amandare: .@NavyNews 'Surrender' to the local offices. They help build your brand and send message. #BlogWell

Glenna DeRoy of USA Today just used the words "legal process" and "really easy" together. #blogwell = alternate universe

RT @SueZoldak: Fact that #americawants kicked Justin Bieber off trending topics twice gets applause from audience at #BlogWell

Have your leadership involved in the channels. People want to hear from them & their msgs aren't diluted. #Blogwell

Werner - sending to Facebook ricocets to all the military audience in crisis #blogwell

RT @vitrue: Keep things simple and get your legal department involved from the start of any campaign. @USAtoday #Blogwell

@orbit1997 @NavyNews We use a mixture of open source (google, Hootsuite, etc.) and Radian6. #Blogwell

RT @amandare: Social media as a path to something bigger, restoring civility between organizations and the public. #BlogWell

.@NavyNews msg negotiation makes more effective comma. pub will tell u what they want, have appetite for. See concentric circles #BlogWell

#blogwell case study responding to disasters

Benefit of social media in crisis communications: "audiences talking to audiences." #Blogwell

US Navy used #socialmedia to broadcast warnings on Japanese earthquake and to give news on Navy activities there. #blogwell

Keep things simple and get your legal department involved from the start of any campaign. @USAtoday #Blogwell

@navynews facebook is the medium of choice for sailors and families for broad news and status information #blogwell

RT @NavyNews: Psst. Here are the keys to the Navy social media race car. http://ow.ly/4MVOv Want a new idea? Read an old book. #Blogwell

RT @newpr: #AmericaWants was a social media campaign because that's where America hangs out, well said Glenna DeRoy #blogwell

The Navy on social media: "This relinquishing of control thing is a little foreign to us." :) #Blogwell

4 stages of crisis comms each have unique requirements. (@Navynews) #blogwell.

At #blogwell conference @usatoday hq, listening to @navynews talk about their #socialmedia strategy

RT @aphraner: Cpt. David Werner, aka @NavyNews, opens up #blogwell discussing social media in crisis comms.

#Blogwell DC @vitrue LIVE blog NOW w great brands like @USAtoday @usnavy @delta @DiscoveryComm @ConAgraFoods http://vitrue.com/blog/

First session is with the navy discussing crisis comms using social media- joked about having a pic to show us haha #blogwell

At the US Navy case study at #blogwell. Crisis communications here should have some interesting applications to @meatami.

@usnavy presenting next at #blogwell mumblings are that they have some pictures to share!

Abt 2 learn how USA TODAY made charity cooler than Justin Bieber, whoever he is. #blogwell

Heading to the 1st amendment room. You can say anything you want in there! #blogwell

I like Andy Sernovitz, CEO, socialmedia.org. His welcome speech was KISS (keep it short and simple). #blogwell

At #Blogwell meeting with some great individuals.

RT @amandare: Social media as a path to something bigger, restoring civility between organizations and the public. #BlogWell