#gilbaneboston it's not about the tools, it's what you do with the tools. Get the systems integrators in to link up your systems

#gilbaneboston leverage heavily structured metadata so you can measure, track, improve user experience

#gilbaneboston 3-year decay cycle for #sharepoint is like radioactive isotopes. It doesn't improve over time.

RT @singlesourcing: #gilbaneboston leverage heavily structured metadata so you can measure, track, improve user experience

#gilbaneboston #CMS needs to account for video - metadata annotation, search into audio

RT @cmswire @SingleSourcing: #gilbaneboston 3-year decay cycle for #sharepoint is like radioactive isotopes. It doesn't improve over time.

#gilbaneboston WCM is still a very fragmented model. It's a different choice and will continue to be so - open or closed source.

#gilbaneboston content management silos are a concern, making problems worse. Speaker response: ask instead how do you integrate?

Keynote @ #gilbaneboston http://twitpic.com/3by0ic

@gilbaneboston packed room! http://twitpic.com/3by0ic #gilbaneboston

#gilbaneboston what are core competencies in enterprise to manage content effectively? Good old fashioned editorial #1, information arch #2

RT @gilbaneboston: RT @singlesourcing: @gilbaneboston packed room! http://twitpic.com/3by0ic #gilbaneboston

#gilbaneboston cloud impact on ECM? WCM - hosted web is common place. Analytics are cloud today. #notsureeveryoneunderstandswhatitmeans

RT @gilbaneboston: #Gilbaneboston @NedMay reminding everyone that the Consumers call the shots, not the techies or strategists. #CMSJudo

RT @gilbaneboston: #GilbaneBoston Hadley Reynolds points out that while video is widely searched, proper meta data annotation is needed #AMEN

RT @gilbaneboston: RT @gadgetopia: "The term 'cloud' makes me want to puke." @tonybyrne #gilbaneboston

#gilbaneboston predictions from the panel. Anyone keeping score from last year or going to follow up next year?

RT @cmswire: RT @SingleSourcing: #gilbaneboston 3-year decay cycle for #sharepoint is like radioactive isotopes. It doesn't improve over time.

We're talking CCMS in XML Implementations & Information Lifecycle at #gilbaneboston http://bit.ly/hZqhF5 #contentstrategy #contentmanagement

RT @cmswire: RT @SingleSourcing: #gilbaneboston 3-year decay cycle for #sharepoint is like radioactive isotopes. It doesn't improve over time.

#gilbaneboston. Session: state of enterprise collaboration. Is it hype?

#gilbaneboston study of pain points for book publishers - all center around editorial process

RT @SingleSourcing: #gilbaneboston study of pain points for book publishers - all center around editorial process #techcomm

#gilbaneboston book publishers interested in ebook, digital workflow, outsource partners, resolving confusion between XML and copy-editing

Transform Your Content Strategy for Today's Media and Beyond http://bit.ly/dT7W2C #contentstrategy #contentmanagement #gilbaneboston

#gilbaneboston P1: 25-50% of book publishers expect that 26% of gross revenue will come from ebooks

RT @singlesourcing: #gilbaneboston P1: 25-50% of book publishers expect that 26% of gross revenue will come from ebooks

#gilbaneboston reinforced that the Internet architecture is the platform that companies must continue to invest in

#gilbaneboston P1: only 20% of book publishers have no ebooks

#gilbaneboston P1: 22% of book publishers publish to pc, laptop, netbook (including iPad), and smartphones

#gilbaneboston P1: 54% of book publishers have rich media in digital publications

RT @singlesourcing: #gilbaneboston P1: 22% of book publishers publish to pc, laptop, netbook (including iPad), and smartphones

#gilbaneboston P1: 85% of book publishers expect to have rich media in digital publications in 5 years

#gilbaneboston P1: trade publishers are doing the same things that legal publishers have been doing for years. Cool.

#gilbaneboston P1: a new digital format is just another output channel if your data starts in tagged format

#gilbaneboston how do companies utilize the passion of people collaborating with a passion versus collaborating only because they have to

#gilbaneboston P1: Business benefits of XML content early in the process? #1 Answer? "Publishing more flexible & efficient"

#gilbaneboston collaboration is not about technology it's about people and processes

RT @singlesourcing: #gilbaneboston how do co's utilize the passion of people collaborating w/ passion vs collaborating because they have to

#gilbaneboston P1: grade 6 math book can cost upwards of $1M. Major publishers forcing designers to think template, template, template

#gilbaneboston weird session for me. Realize (again) how little visibility APP has despite large # customers doing all this

#gilbaneboston P1: growing awareness among book publishers of need for single-source publishing

#gilbaneboston P1: 30% of book publishers use outsourced services for "title conversion"

#gilbaneboston don't deploy unless there is a business value versus because other companies are doing it. Without strategy can lose control

#gilbaneboston P1: want delivery (to Amazon...) to be push-button -- and trackable!

RT @singlesourcing: #gilbaneboston P1: 30% of book publishers use outsourced services for "title conversion"

RT @gilbaneboston: RT @esegar: Only @Robert_Rose can take you down pop culture memory lane during a talk about WCM #gilbaneboston

RT @GlobalScript: Voice interaction (not just recognition) identified as a trend. Interesting. #gilbaneboston

#gilbaneboston P1: many book publishers are new to the relationship with their buyers. Been behind this supply chain.

RT @gilbaneboston: Amen RT @anthonymilner: We're afraid to innovate and experiment because we're so driven by ROI via @Robert_Rose #gilbaneboston

RT @gilbaneboston: RT @cmswire: web content is now a conversation , it needs to be more than content management now: listen, as well as talk #gilbaneboston

RT @RobinSmith82: And largely still mis guided :( RT @cmswire: #gilbaneboston #wcm rfps are getting longer :early 2000 - 8-10 pages, 2010 - 30 pages

RT @mbloomstein: "ROI is not accountability," per @Robert_Rose. Which does your #contentstrategy address? Both or neither? #gilbaneboston

RT @jcurro: Meth friend says, "I never wonder anymore. I go to a search engine." I feel the same way. Brain in breast pocket. #GilbaneBoston #GBT1

RT @singlesourcing: #gilbaneboston session T2 need for a good content infrastructure i.e. Strategy

RT @gilbaneboston: RT @markfidelman: Smart content is still limiting. What we Need is content that is relevant to the requestor #gilbaneboston

RT @singlesourcing: #gilbaneboston E2: standards protect the brand, reputation, ensure high quality UX, and improve ROI of online spend

RT @sue_DesigEditor: RT @SingleSourcing: #gilbaneboston E2: SEO should be considered part of the content creation process. <agree

RT @SimplyXML: Who knew? WYSIWYG goes back to the 70's Flip Wilson show! Thanks @Robert_Rose! #gilbaneboston

RT @anthonymilner: Experience and iteration is key in marketing today as well as the ability to occasionally say WTF via @Robert_Rose #gilbaneboston

RT @arh: Citrix cut course dev time from 12 mo to 3 mo w/ reuse, DITA, with same writer resources. #GilbaneBoston #techcomm

RT @gilbaneboston: RT @smcmenemy: Once you cut and paster several k pages of content from one app to another, DITA suddenly makes so much sense #gilbaneboston

RT @GlobalScript: IBM: "DITA is the Java of documentation languages." #gilbaneboston

RT @singlesourcing: #gilbaneboston P3: >50 % of apps on mobile devices are entertainment

Amen RT @singlesourcing: #gilbaneboston P3 we hear a lot about paywalls & paid content, but consumers are not interested in moving that way.

RT @gilbaneboston: http://ow.ly/3irFu RT @rhappe: It's always interesting to go to #Gilbaneboston- I get sucked down a rabbit hole I don't visit very often

RT @cmswire: evolution from web 1.0 informational (cm) to web 1.5 transactional (ecm) to web 2.0 conversational (#ecm) - @piewords #gilbaneboston

RT @irina_guseva: users don't want to think about content management, they want to do their jobs - @piewords #gilbaneboston

RT @singlesourcing: We're talking CCMS in XML Implementations & Information Lifecycle at #gilbaneboston http://bit.ly/hZqhF5

RT @gilbaneboston: RT @singlesourcing: We're talking CCMS in XML Implementations & Information Lifecycle at #gilbaneboston http://bit.ly/hZqhF5

RT @GlobalScript: Not always a clear roadmap for OS tools and quality can be questionable. #gilbaneboston

RT @GlobalScript: Community led vs vendor led models for OS tool development. Even vendor-led can use a community model for contribution. #gilbaneboston

RT @gilbaneboston: #GilbaneBoston Shannon Ryan points out that mobile is still a drop in the bucket in regards to web traffic

RT @gilbaneboston: RT @lehawes: Empower employees by giving them the flexibility to make decisions that benefit organization and its customers. #gilbaneboston

RT @gilbaneboston: RT @lehawes: @RobertsGolden: "Compensation is completely insufficient as an employee retention tool" Other rewards needed too #gilbaneboston

RT @GlobalScript: Flexible publishing & translation is not well-supported by many OS tools. Buyer beware! Seek help (like us!) when choosing. #gilbaneboston

RT @GlobalScript: Upgrade vs migration... When tools significantly change make sure you know what's involved to maintain them! #gilbaneboston

RT @GlobalScript: Enterprise-ready != enterprise-proven. Look at actual adoption cases. #gilbaneboston

RT @mbloomstein: Yes, bad content costs lives: see CDC travelers' health http://bit.ly/hbLSrv per @leenjones #contentstrategy #gilbaneboston

RT @singlesourcing @mbloomstein: Yes, bad content costs lives: see CDC travelers' health http://bit.ly/hbLSrv per @leenjones #gilbaneboston

RT @singlesourcing: #gilbaneboston T7: demands on providers have become increasingly complex with new uses of content

RT @gilbaneboston: RT @mbloomstein: "The CEO wanted a blog…but didn't want people to comment on it." Classic. Invest in ego—or #contentstrategy? #gilbaneboston

RT @singlesourcing: #gilbaneboston T7: know--really know--your consumers, what they expect, accept, & are likely to do

RT @singlesourcing: #gilbaneboston T7: your customers can hurt you more, but your content providers can hurt you sooner

RT @RobinSmith82: And largely still mis guided :( RT @cmswire: #gilbaneboston #wcm rfps are getting longer :early 2000 - 8-10 pages, 2010 - 30 pages

RT @mbloomstein: "ROI is not accountability," per @Robert_Rose. Which does your #contentstrategy address? Both or neither? #gilbaneboston

RT @jcurro: Meth friend says, "I never wonder anymore. I go to a search engine." I feel the same way. Brain in breast pocket. #GilbaneBoston #GBT1

RT @gilbaneboston: RT @cmswire: web content is now a conversation , it needs to be more than content management now: listen, as well as talk #gilbaneboston

RT @gilbaneboston: Amen RT @anthonymilner: We're afraid to innovate and experiment because we're so driven by ROI via @Robert_Rose #gilbaneboston

RT @RobinSmith82: And largely still mis guided :( RT @cmswire: #gilbaneboston #wcm rfps are getting longer :early 2000 - 8-10 pages, 2010 - 30 pages

RT @mbloomstein: "ROI is not accountability," per @Robert_Rose. Which does your #contentstrategy address? Both or neither? #gilbaneboston

RT @jcurro: Meth friend says, "I never wonder anymore. I go to a search engine." I feel the same way. Brain in breast pocket. #GilbaneBoston #GBT1

#gilbaneboston session T2 need for a good content infrastructure i.e. Strategy

#gilbaneboston session T2 get content out of silos to make it useful

#gilbaneboston E2: content silos, poorly integrated data can turn up the volume online when people talk about you

#gilbaneboston E2: org disfinction affects your website: "Wait! Don't leave! You haven't visited all 25 of my content silos yet!"

#gilbaneboston E2: web is a digital manifestation of your organization

#gilbaneboston E2: in a digitally transforming biz environment, bold leadership is vital: build a biz case and go fwd!

#gilbaneboston session T2. Content can be smart IF you put more into it than just style. If done right also get reuse, consistency, accuracy

#gilbaneboston E2: decision making must be based on expertise not power

#gilbaneboston E2: the biz framework must be inclusive - depts must work together!

#gilbaneboston E2: standards enable collaboration

#gilbaneboston session T2. Rich content to support search and reuse

#gilbaneboston E2: the web is an asset. (a lot of businesses look at it as a cost center)

#gilbaneboston E2: the organization owns the website (not marketing, not IT)

#gilbaneboston E2: Management should embrace impermanence. Build/destroy teams based on metrics

#gilbaneboston E2: know your customer but own your mission. Redirect your customer to the right place, don't create content mess

#gilbaneboston E2: measure twice, execute once: qualitative user exp & quantitative analytics

#gilbaneboston session T2 content needs to be free of proprietary CMS utilities to support portability

#gilbaneboston E2: your website has never been more important - or more complicated - than it is today

#gilbaneboston E2: effective governance is the key to doing more with less

#gilbaneboston session T2. DITa supports automation which returns 20:1 in cost savings

#gilbaneboston E2: standards protect the brand, reputation, ensure high quality UX, and improve ROI of online spend

#gilbaneboston E2: important to have strategy and to educate your folks on it

#gilbaneboston E2: SEO should be considered part of the content creation process.

#gilbaneboston E2: good SEO uses keywords for links, not "click here" or "read more"

#gilbaneboston E2: principles that improve your website for accessibility ALSO improves your site for search engines

#gilbaneboston session T2 Citrix course development went from 12 months to 3 months because of XML

#gilbaneboston E2: diverse frameworks mean that costs spread out, but have higher costs in the aggregate

RT @arh: Citrix cut course dev time from 12 mo to 3 mo w/ reuse, DITA, with same writer resources. #GilbaneBoston #techcomm

RT @gilbaneboston: RT @smcmenemy: Once you cut and paster several k pages of content from one app to another, DITA suddenly makes so much sense #gilbaneboston

#gilbaneboston E2: what you're saying, where you're saying it, is it accurate? Up to date? Need accountability and measurability

#gilbaneboston E2: organize around customers and markets. Not all websites are equal.

#gilbaneboston E2: enterprise websites are too mission critical to operate in an ad-hoc way

RT @SimplyXML: Who knew? WYSIWYG goes back to the 70's Flip Wilson show! Thanks @Robert_Rose! #gilbaneboston

RT @anthonymilner: Experience and iteration is key in marketing today as well as the ability to occasionally say WTF via @Robert_Rose #gilbaneboston

RT @arh: Citrix cut course dev time from 12 mo to 3 mo w/ reuse, DITA, with same writer resources. #GilbaneBoston #techcomm

RT @gilbaneboston: RT @smcmenemy: Once you cut and paster several k pages of content from one app to another, DITA suddenly makes so much sense #gilbaneboston

#gilbaneboston session T3 content delivery is the only thing that matters. At least to the end user

#gilbaneboston session T3. Content delivery allows consumption AND interaction

RT @GlobalScript: IBM: "DITA is the Java of documentation languages." #gilbaneboston

#gilbaneboston P3: the highly mobile demographic has above avg wealth and above avg education

#gilbaneboston P3: 55% of mobile device purchases last year - blackberry & iPhone.

#gilbaneboston P3: 25% of waking hours are spent on mobile devices

#gilbaneboston P3: smartphones are individual devices, ipads are shared.

#gilbaneboston P3: 56% of total time spent on mobile device is for communication. Nearly equal amt for consuming content

#gilbaneboston P3: >50 % of apps on mobile devices are entertainment

#gilbaneboston P3: mobile device users have an avg of 30 apps, but only use 5 daily

#gilbaneboston P3: avg # of app downloads - users expect to d/l 20% less over the next 6 months

#gilbaneboston P3: "avg paid for app? $1.99 Max willing to pay for app? 5.99" fascinating

#gilbaneboston P3: 96% of mobile users have not paid for content on their mobile device

#gilbaneboston P3: 51% of mobile users expect to pay less for content on mobile device

#gilbaneboston P3: we hear a lot about pay-walls & paid content, but consumers are not interested in moving that way. Disconnect!

@AndrewCrow content strategy is more than web content, but that's a good place to start. #gilbaneboston

#gilbaneboston session T3 ECM - volume of content is growing exponentially using traditional methods of assembling and tracking content

#gilbaneboston P3: app fatigue: finite amount of time and no aggregation of UX

#gilbaneboston session T3 Documents depend on the perspective of the user. Each user needs to be able to build their own based on need/role

RT @cmswire: evolution from web 1.0 informational (cm) to web 1.5 transactional (ecm) to web 2.0 conversational (#ecm) - @piewords #gilbaneboston

#gilbaneboston Glad to have wireless and not dependent on 3G, but still nearly out of battery after a day of live tweeting!

RT @gilbaneboston: http://ow.ly/3irFu RT @rhappe: It's always interesting to go to #Gilbaneboston- I get sucked down a rabbit hole I don't visit very often

RT @cmswire: evolution from web 1.0 informational (cm) to web 1.5 transactional (ecm) to web 2.0 conversational (#ecm) - @piewords #gilbaneboston

RT @irina_guseva: users don't want to think about content management, they want to do their jobs - @piewords #gilbaneboston

Today 8:30 AM! Transform Your Content Strategy for Today's Media and Beyond http://bit.ly/dT7W2C #contentstrategy #gilbaneboston

We're talking CCMS in XML Implementations & Information Lifecycle at #gilbaneboston http://bit.ly/hZqhF5 #contentstrategy #contentmanagement

#gilbaneboston E5: "when did a clear plan and concrete goals become nice-to-haves?"

RT @GlobalScript: Not always a clear roadmap for OS tools and quality can be questionable. #gilbaneboston

RT @GlobalScript: Community led vs vendor led models for OS tool development. Even vendor-led can use a community model for contribution. #gilbaneboston

RT @gilbaneboston: #GilbaneBoston Shannon Ryan points out that mobile is still a drop in the bucket in regards to web traffic

RT @gilbaneboston: RT @lehawes: Empower employees by giving them the flexibility to make decisions that benefit organization and its customers. #gilbaneboston

#gilbaneboston E5: started out as #contentstrategy but we're hearing about tactics. We need a better way to talk about this nebulous space

RT @gilbaneboston: RT @lehawes: @RobertsGolden: "Compensation is completely insufficient as an employee retention tool" Other rewards needed too #gilbaneboston

RT @GlobalScript: Flexible publishing & translation is not well-supported by many OS tools. Buyer beware! Seek help (like us!) when choosing. #gilbaneboston

RT @GlobalScript: Enterprise-ready != enterprise-proven. Look at actual adoption cases. #gilbaneboston

RT @GlobalScript: Upgrade vs migration... When tools significantly change make sure you know what's involved to maintain them! #gilbaneboston

RT @GlobalScript: Enterprise-ready != enterprise-proven. Look at actual adoption cases. #gilbaneboston

RT @GlobalScript: Upgrade vs migration... When tools significantly change make sure you know what's involved to maintain them! #gilbaneboston

RT @GlobalScript: Enterprise-ready != enterprise-proven. Look at actual adoption cases. #gilbaneboston

#gilbaneboston E5: this is great #contentstrategy folks talking about importance of analysis (awesome!) Are data models far behind?

#gilbaneboston E5: assess your content with a critical eye: understand who you're communicating with, why, where, &c. It's about THEM

RT @anthonymilner: Forrestor: 68% of web users use search as their primary navigation. #gilbaneboston #omniture

RT @mbloomstein: Yes, bad content costs lives: see CDC travelers' health http://bit.ly/hbLSrv per @leenjones #contentstrategy #gilbaneboston

#gilbaneboston E5: localizing? Bring those stakeholders in early and often

@GlobalScript at least all sides understand the need for info architecture! #gilbaneboston

#gilbaneboston E5: content strategy requires a transformative adoption in thinking -- think about content from an organizational perspective

#gilbaneboston E5: marketing folks don't always know the other content creators in an organization

#gilbaneboston session C5: if a company uses social media it needs to be staffed full time. Wow, that isn't cheap!

#gilbaneboston E5: marketing folks who are really good at what they do are amazing to listen to

#gilbaneboston T6: your users are the experts in your products

#gilbaneboston T6: do you search first or ask first?

#gilbaneboston T6: analytics are important. What are people looking for and not finding?

#gilbaneboston E5: how do you learn best? Read? Video? In-person instruction?

Today 2PM XML Implementations & Information Lifecycle at #gilbaneboston http://bit.ly/hZqhF5 #contentstrategy #contentmanagement

#gilbaneboston T7: bringing things back down to earth !

#gilbaneboston T7: content basics-smart content meets its content goals

#gilbaneboston T7: fundamental change in how organizational players interact: impact is often misunderstood & there's a price for that

#gilbaneboston T7: biz & text automation are re-merging after 40 yrs due to sheer amount of information pouring through

#gilbaneboston T7: demands on providers have become increasingly complex with new uses of content

RT @gilbaneboston: RT @mbloomstein: "The CEO wanted a blog…but didn't want people to comment on it." Classic. Invest in ego—or #contentstrategy? #gilbaneboston

#gilbaneboston T7: your customers can hurt you more, but your content providers can hurt you sooner

#gilbaneboston T7: goals & success criteria are increasingly defined by customers

#gilbaneboston T7: IT Dev system model well proven, but implicitly assumes internally designed content & buffer support staff

#gilbaneboston T7: consensus is critical to successful project, once you have this, you can get started

#gilbaneboston T7: apply rigorous design techniques to your design techniques

#gilbaneboston T7: know--really know--your consumers, what they expect, accept, & are likely to do

RT @gilbaneboston: RT @mbloomstein: "The CEO wanted a blog…but didn't want people to comment on it." Classic. Invest in ego—or #contentstrategy? #gilbaneboston

#gilbaneboston T7: focus on making your writers better writers. Don't let tools get in the way

#gilbaneboston product lab (D): see how 50 hours handwork/mo => 0. Automating #contentstrategy #techcomm w/ #Arbortext http://bit.ly/9LXCy2