@GlenGilmore @NYSocialMedia @JerseySocial Thx for tweeting #mocial! Hope to see you 9/21 Mobile Social Comm #bdi1 http://t.co/HFN8p5J

RT @jyi: Allow your customers do the selling for you (e.g., testimonials). Has resulted in 33% CTR increase for one customer @LorenMcDonald #mocial

@BDIonline @fassetthound Thanks.. Look forward to future convo's. #MOCIAL

RT @fassetthound: @bdionline Many thanks for letting @openfeint participate! Very good q's. Hope it was helpful :) #MOCIAL

@fassetthound Of course! Loved your last answer RT: "aligning goals: user-fun w ur app, "instruction" follows fun" #mocial

To see @fassethound and others 9/21 Mobile Social Comm. register today! We're selling out with +300 ppl! #bdi1 #mocial http://t.co/HFN8p5J

@bdionline Many thanks for letting @openfeint participate! Very good q's. Hope it was helpful :) #MOCIAL

RT @fassetthound: @bdionline ClarifyingQ: cont., start by aligning goals: user-fun w ur app. See how they gel. "Instruction" follows fun, if so. #MOCIAL

@bdionline ClarifyingQ: cont., start by aligning goals: user-fun w ur app. See how they gel. "Instruction" follows fun, if so. #MOCIAL

That's all of the time we have today in #mocial! TY everyone who gave us a try! Special thx to @fassetthound for tweeting your experience!

RT @fassetthound: @bdionline ClarifyingA: not to quip, but if they don't naturally fit u may reconsider the concept. #MOCIAL

"@bdionline: @mashable #Mobile Games Dominate Smartphone #Apps - http://t.co/JKbHlCF #mocial" #in

@bdionline ClarifyingA: not to quip, but if they don't naturally fit u may reconsider the concept. #MOCIAL

NFC #Mobile Payment Uptake Slow, Still Long Way To Go Says @Gartner_inc http://bit.ly/of9BIt #mocial #mocial

ClarifyingQ: Meeting instructional content w/ "fun" how do you begin connecting the two? #mocial

@fassetthound with the ability to play remotely with friends, family or strangers.. #MOCIAL

Allow your customers do the selling for you (e.g., testimonials). Has resulted in 33% CTR increase for one customer @LorenMcDonald #mocial

@bdionline FollowUpA: do u mean "user need"? apps don't need ;) #MOCIAL

NFC Technology is really going to be a game changer in LMS services. 2nd generation check-ins. #MOCIAL

FollowupQ: @fassetthound The challenge to make a fun app- how do you meet an app need with entertainment? #MOCIAL

A4: LBS mob games - where/when is real-world locale "fun"? #MOCIAL

RT @fassetthound: yes, so obvious, but so true and oft overlooked. RT @shimmer_lines: A4: determine your target audience- whos using your app and why #MOCIAL

@jackwagner54 Welcome to #mocial!

RT @fassetthound: @fassetthound A3 clarify NFC: Near Field Comm. Mob devices talk behind-scenes. "Checks in" 4 u - could auto-rwrd too. #MOCIAL

yes, so obvious, but so true and oft overlooked. RT @shimmer_lines: A4: determine your target audience- whos using your app and why #MOCIAL

RT @fassetthound: @bdionline A4. If game: what's the "fun". If app: find the user need. Ground zero for either. If ur lucky, they intersect. #MOCIAL

A4: determine your target audience- who's using your app and why #mocial

Tuning in to #MOCIAL @BDIonline

@bdionline A4. If game: what's the "fun". If app: find the user need. Ground zero for either. If ur lucky, they intersect. #MOCIAL

Q4: @fassetthound Where do you start when building or designing a mobile app game? #Mocial

Next question coming soon in #mocial....

@fassetthound A3 clarify NFC: Near Field Comm. Mob devices talk behind-scenes. "Checks in" 4 u - could auto-rwrd too. #MOCIAL

So now we're talking about localizing gaming! RT: @fassettthound Near Field Communications tech likely to blow this out considerably #MOCIAL

RT @bigfuel: Remember that the iPad is a mobile device, too - large screen offers a lot of versatility & integration with complex content. #mocial

Speaking of mobile and social - or #mocial - check out today's post on Location-Based Service: Yelp http://bit.ly/rqaWwT

@mspiegelman Spiegs! No, I'm working on Netflix pricing support grp badge :P #MOCIAL

RT @bigfuel: Good link for #mocial: Consoles Are Only 40 Percent Of The Games Industry, iPad Their Fastest Growing Platform http://bit.ly/pvSRJD

@bdionline A3NFC tech is likely to blow this out considerably #MOCIAL

@fassetthound what's your favorite Foursquare badge? Have you unlocked the thought leader badge already? #MOCIAL

@bdionline A3, certainly. Alrdy happen in FB soc. games, even more amenable in mobile. @4sq does this somewhat. #MOCIAL

Remember that the iPad is a mobile device, too - large screen offers a lot of versatility & integration with complex content. #mocial

RT @bigfuel: Good link for #mocial: Consoles Are Only 40 Percent Of The Games Industry, iPad Their Fastest Growing Platform http://bit.ly/pvSRJD

Good link for #mocial: Consoles Are Only 40 Percent Of The Games Industry, iPad Their Fastest Growing Platform http://bit.ly/pvSRJD

@MoreVisibility Hope you'll check us out now in #mocial!

Q3: @fassetthound @openfeint In the future do you see virtual rewards converting back to physical rewards ("real badges")? #mocial

We're seeing a lot of RTs in #mocial! Many listeners! #Mobile #mktg is new! If you have any questions tweet!

Good stuff RT @fassetthound: A2, cont, think of how ur users can "wear" that object/item. Badge becomes more creative then ;) #MOCIAL

Q3 coming to #mocial with @fassetthound shortly...

RT @fassetthound: A2, bigger picture: "badge" implies something worn w status. What is analog in ur brand/app? #MOCIAL

RT: @bigfuel make sure that your winners are equipped with the tools to broadcast their win & attract players #Mocial #mocial

A2, cont, think of how ur users can "wear" that object/item. Badge becomes more creative then ;) #MOCIAL

A2, bigger picture: "badge" implies something worn w status. What is analog in ur brand/app? #MOCIAL

Interesting. @LorenMcDonald showed us big brands engage directly more heavily in Facebook, smaller with Twitter. #mocial

RT @bigfuel: Another great example of a mobile/social game is Words with Friends. #mocial

RT @fassetthound: @bdionline A2, collect can b symbol or actual brand content. Collect should always b 'earned' -- it imbues value #MOCIAL

RT @bdionline: @nielsen 64% of smartphone users who downloaded app in past 30 days downloaded a game #mocial #mhealth

@bdionline A2, collect can b symbol or actual brand content. Collect should always b 'earned' -- it imbues value #MOCIAL

@fassetthound Agree with you - make sure that your winners are equipped with the tools to broadcast their win & attract more players #Mocial

RT @bigfuel: Listening in on @bdionline's #mocial (mobile + social) tweetchat this afternoon at 2:00pm! Come join us for the convo!

RT @fassetthound: A2 another ex: direct reward, like a discount, etc. Rwrd is more pwrfl if broadcast to community. Becomes much more 'special' #MOCIAL

Collections meaning content or do you "earn"? RT: @fassetthound Allow ppl to compare/trade collections #MOCIAL #mocial

RT @BDIonline: @bigfuel #SM is forcing active, real, genuine response- #apps #games must do the same! RT: W/o social, mobile games can be isolating #Mocial

A2 another ex: direct reward, like a discount, etc. Rwrd is more pwrfl if broadcast to community. Becomes much more 'special' #MOCIAL

@nielsen reports: Out of all #mobile users who pay for apps, 93% ready to pay for a game apps #mocial #mocial

RT @fassetthound: A2 soc stat is very pwrfl motivtr. Collections are a diff ex of a badge. Allow ppl to compare/trade collections... #MOCIAL

A2 soc stat is very pwrfl motivtr. Collections are a diff ex of a badge. Allow ppl to compare/trade collections... #MOCIAL

@bigfuel #SM is forcing active, real, genuine response- #apps #games must do the same! RT: W/o social, mobile games can be isolating #Mocial

RT @bdionline: @mashable #Mobile Games Dominate Smartphone #Apps - http://t.co/JKbHlCF #mocial

It definitely depends on the goal. Maybe with a consumer brand-sponsored game, the reward is a discount or freebie. #Mocial

RT @fassetthound: @bdionline A2 depends on your goal: compet., soc status, direct reward. There are specific paths depending... I'll give ex: #MOCIAL

@nielsen reports shows that 64% of users who downloaded an app in the past 30 days have downloaded a game #mocial

We definitely think that social is such a crucial component to mobile games. W/o social, mobile games can be isolating #Mocial

@bdionline A2 depends on your goal: compet., soc status, direct reward. There are specific paths depending... I'll give ex: #MOCIAL

Great @mashable article: Mobile Games Dominate Smartphone App Usage http://on.mash.to/qRAByW #mocial #mocial

If you're into #mobile & social, join me at @BDIOnline's #mocial tweetchat!

A2 It all goes back to rewarding your community for interacting. Maybe instead of badges, award a player some spotlight. #Mocial

If you're into mobile & social, join me at @BDIOnline's #mocial tweetchat!

Q2: @fassetthound @openfeint #Badges are sometimes considered the “easy-solution”. What are some alternatives for #mktg #gaming? #Mocial

@bigfuel WWF is good ex of mob/soc, but also a direct application of a board game model. It just "fits" well in this space :-) #MOCIAL

Love the idea of simultaneous one-on-one games. Intimate, yet you're connected to a large social network. #mocial

RT @CommDuCoeur: Hey #brandchat friends - if you're into mobile & social, join me at @BDIOnline's #mocial tweetchat!

@bigfuel what's the link? A1 We read a great article recently re how badges motivate us and reward user for their loyalty. #mocial #mocial

Thanks for putting us out there! RT: Hey #brandchat friends - if you're into mobile & social, join me at @BDIOnline's #mocial tweetchat!

Another great example of a mobile/social game is Words with Friends. #mocial

@bigfuel pls share badge article if u can. Badges can b useful, but often oversimp. Share a badge & it means more; eg, compete #MOCIAL

RT @CommDuCoeur: Hey #brandchat friends - if you're into mobile & social, join me at @BDIOnline's #mocial tweetchat!

This definitely leads into our next Q for @fassetthound coming up shortly... #mocial

Hey #brandchat friends - if you're into mobile & social, join me at @BDIOnline's #mocial tweetchat!

Being a mobile gamer also means staying connected by competing/interacting friends and loved ones #mocial #mocial

A1 We read a great article recently about how badges motivate us and reward the user for their loyalty. Both great outcomes. #mocial

RT @fassetthound: @bdionline definitely think @badgeville is doing solid work in gamifi existing brands/sites for companies #MOCIAL

RT @bigfuel: Just wrapped up #FutureMktg virtual conference - come join us for @BDIOnline's #mocial tweetchat!

@BDIonline Well, things like Angry Birds aren't necessarily social - and not as productive a use of the medium. #mocial

Absolutely, being a mobile gamer means brings gaming to reality! RT: @bigfuel A1 Motivates ppl to be active in real life. #mocial

@bdionline definitely think @badgeville is doing solid work in gamifi existing brands/sites for companies #MOCIAL

RT @bigfuel: A1 #4sq - instead of a game contained within a device, it motivates ppl to be active in real life. #mocial”

RT @fassetthound: @bigfuel @foursquare is a great ex of gamifi. but built from ground up. it's harder to "retrofit" to existing models. #MOCIAL

Just wrapped up #FutureMktg virtual conference - come join us for @BDIOnline's #mocial tweetchat!

@bigfuel @foursquare is a great ex of gamifi. but built from ground up. it's harder to "retrofit" to existing models. #MOCIAL

A1 What we mean by that, is that instead of a game contained within a device, it motivates ppl to be active in real life. #mocial

A1 The most famous example of mobile gamification is Foursquare - love how it's bringing together real & physical world #mocial

Q1: @fassetthound @openfeint What are some examples of #gamification? #mocial

Hey everyone, thanks for the opp to have @openfeint participate! #MOCIAL

@bigfuel hope to see you at #mocial in a few!

A special welcome to #mocial: @fassetthound! VP of @openfeint! Really glad to have you here!

#mocial like #morecowbell? @CommDuCoeur Not gonna lie. I'm ready for #mocial now. #mocial

Hi everyone! Welcome to #mocial! As soon as you tune in, introduce yourself :) #mocial

TEN MINUTES until we begin #mocial with @fassetthound of @openfeint! Talking about #mobile #social #gaming and #apps! #smm #sm #mktg

Check out our #mocial chat thought leader Ethan Fassett's Co. OpenFeint , surpassed 100 Million users! http://openfeint.com/company #mocial

#futuremktg Great following your convo! Need to start hosting in 10 minutes for #mocial! Topic: #mobile #gaming #mktg opportunities

Soon! Less then 20 minutes until we begin with @ fassetthound! RT: @CommDuCoeur Not gonna lie. I'm ready for #mocial now.

Not gonna lie. I'm ready for #mocial now.

Absolutely! #mocial RT: @marketinggyrl Integrate Mobile holistically. Don't treat it like it's on it's own island. #futuremktg

Join #bdi1 for #mocial chat at 2pm EST! TOPIC: #mktg #comm opportunities w mobile gaming ft the VP of @openfeint @fassetthound

Join #bdi1 for #mocial chat at 2pm EST! TOPIC: #mktg#comm opportunities w mobile gaming ft the VP of @openfeint @fassetthound

Join #bdi1 for #mocial chat at 2pm EST! TOPIC: #mktg#comm opportunities w mobile gaming ft the VP of @openfeint @fassetthound

ONE HOUR TO GO! Looking fwd to #mocial chat with @fassetthound of @openfeint